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Own Your Game
21 voices and counting

Own Your Game — an open letter to FIFA from young people around the world

An open letter · 2026

Own Your Game

Whose game is it anyway?

Young people across all regions. One open letter to FIFA. About the future of the game we love.

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21

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Today's starting eleven

New Players. New Stories. Same Question.

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Why this letter

The biggest stage. The youngest authors.

Every four years the planet turns its attention to one sport for one month. We thought that was a good time to ask young people what the game looks like from where they stand.

Across 6 countries, 21 young people recorded their thoughts and signed the letter you are about to read. They talk about what the sport should feel like.

Because the game belongs to more than brands, sponsors and broadcasters. It belongs to players, fans, families and communities too.

Read more about the project