About Own Your Game.

Own Your Game is part of Fix My Food , a growing global youth movement supported by UNICEF that brings together young people calling for healthier, fairer and more supportive food environments.

For young people around the world, football and sport are about more than just the game itself. It is friendship. Community. Confidence. Belonging. It is the local teams, the families on the sidelines, the feeling of being part of something bigger than yourself. Sport is also where many of us learn about teamwork, effort, respect and fair play — the idea that the game should be fair for everyone.

But more and more, the spaces we love are being overshadowed by junk food and drink marketing. Sometimes it feels like the joy, energy and community that football creates are being used to market products that do not always have our best interests at heart, and that some parts of the food and drink industry are not always playing fair.

Own Your Game brings together young people from across countries and communities to share what football and sport really mean to us, and why we want the game to put people and communities first.

This website brings together our stories, videos and voices ahead of the 2026 FIFA World Cup. Every new voice added becomes part of a growing global team asking what football should stand for, and who the game really belongs to.